The Yorkshire Olympians have already made a great contribution to the fantastic successes of Team GB 2012, prompting the suggestion in this BBC News report there must be something in the water (although Yorkshire bitter gets a mention, too!).
We think being part of Yorkshire is worth celebrating for many, many reasons, and we're hoping to hear from sons and daughters of Yorkshire (native and adopted) about why it matters to them, too.
The Yorkshire Ridings Society being what it is, we want to include all of Yorkshire, to the boundaries of all three ridings, and we aim to celebrate with a new campaign and a brand new Proud to be Yorkshire website.
One Hundred Yorkshire Faces
But first, we need your face! We know that, on the whole, Yorkshire people can be incredibly shy (cough!). Nevertheless, to launch the site we're asking people to come forward with the reason they're proud to be Yorkshire and to send us a photo of their face to be added to 100 faces on the website.
If you're Proud to be Yorkshire and you want to let the world know it, get involved by clicking here to fill in a simple form and sending us a photo of you with your best Yorkshire face on.